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Peter Rabbit boss promotes Lake District in Japan
A PETER Rabbit boss has completed a 13,000 mile round-trip to promote the Lake District in Japan.
Andy Poole, chief executive of the World of Beatrix Potter Attraction in Bowness, has returned from a mammoth journey to promote the famous story of Peter Rabbit, Beatrix Potter and the English Lake District to a set of decision-making tour operators and media contacts in Japan.
It was part of the Lake District Japan Forum delegation who visited the cities of Tokyo, Osaka and Nagoya to spread the word about all the Lake District can offer overseas visitors.
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