IT’S ladies first for a new women’s only cycling challenge in the South Lakes.

The Ladies of the Lake event in September will start at Swarthmoor Hall, Ulverston, and take in two routes around Coniston.

Sportive Lakes said it aimed to be ‘different’ by placing a strong emphasis on the social element of riding and being welcoming to new and novice sportive riders.

There will be a choice between 29 miles and 36 miles challenges, with event director Alan Brenton saying he hopes the event will put Ulverston permanently on the cycling map.

The event will be on September 14 – details can be found at www.