THIS stock of limited edition model Herdys sold out within 20 minutes and could become a collector’s item.

Customers from as far afield as Japan swooped on the £30 ‘King Of The Mountains’ product when it went online at www.herdy.co.uk. 

Just 100 were made of the 9cm by 6cm by 5cm models.

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Martin Panton, for The Herdy Company Limited, said: “Within 15 minutes of the product being launched, we began to see signs of website activity exceeding anything we had experienced before.

"Our Google Analytics began to clearly identify a huge amount of customers visiting our website in a short period of time. At 9.20am our systems clearly identified that all of the stock allocated for this product launch had sold out.”