Kendal man's soccer tale wins larger audience (From The Westmorland Gazette)

Kendal man's soccer tale wins larger audience

9:40am Tuesday 20th November 2012 in Business

A KENDAL football coach who wrote a children’s picture book has been chosen by a global multinational company to go into more schools and share the story as part of a reading intiative.

Scott Cormack, 35, of Park Street, Kendal, initially devised the book Ali B Vs the Universe as a story to tell to youngsters attending his Little Kickers classes, the franchised football sessions for 18-months-old up to seven throughout Kendal and Cumbria.

The story concerns his own Boxer dog Ali taking on aliens through football and exercise.

But it has now won the backing of consumer goods company, Proctor and Gamble, whose UK headquarters are in Skelmersdale, who asked Scott to spearhead a reading initiative.

Scott explained: “The initiative aims to promote reading by bringing the story to life with a fun activity sessions. We are also encouraging all of the children taking part to write their own Ali B adventure with Procter and Gamble donating £500 worth of books for the school which writes the best Ali B vs the Universe sequel.”

For more information, contact Scott Cormack through www.alib-books.co.uk, hellow@alib-books.co.uk or call 01539 898195.