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'Super' way for tots to keep warm outdoors
TWO Staveley businesswomen have set out to prove that you’re never too young for the great outdoors.
Becky Sayer and Suse Fletcher have this week launched unique clothing company, ‘Superlove’, selling items to keep babies and toddlers warm and dry in the Lakeland fells.
"Before we became parents we both enjoyed long walks in the fells and had all of the right gear to keep us warm and dry in all conditions,” explained Mrs Fletcher, whose daughter is now 20-months-old.
“But when it came to bringing our little babies with us we found that the same level of high-performing base layers were not readily available for them.
“We were inspired to create our company so that we could enjoy the fresh air and beauty of the Lakes with our whole family."
The Superlove range is made from Merino wool from New Zealand, where Mrs Fletcher hails from.
Described as ‘the softest wool in the world’, Merino is light and breathable but good at keeping little explorers warm and comfortable while out and about in the Cumbrian elements.
“In New Zealand midwives recommend Merino from birth because it helps tiny babies regulate their temperature,” continued Mrs Fletcher, 37.
“It's the best, most natural thing you can put next to their skin.
“Here in the UK we have a colder, wetter climate so we need this wool even more than the Kiwis."
The clothing range, which includes bodysuits, leggings and hats, is designed to be worn underneath normal clothing to keep youngsters warm while enabling them to move freely.
The range also includes an all-season sleeping bag for tots.
Miss Sayer, whose daughter is 19-months-old, has taken her daughter out on Helvellyn, Old Man Coniston and Gummer’s How wearing clothing from the new range.
“The only things available before were things like snow suits, which were too big and chunky,” she said.
“Now we can take our children out and about everywhere, knowing they will be kept warm but are not restricted in their movements.”
Items, starting at £18.95, are available to buy from www.superlovemerino.com from this week.
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