Cumberland Building Society has announced the appointment of Michael Hulme as a new Non-Executive Director.

The Cumberland is the UK’s 10th largest building society and the county's largest financial organisation with assets of more than £1.9 billion.

Mr Hulme, who grew up in Heversham and lives in Sedbergh, is a Fellow of the Royal Society of Arts and has a Masters degree in Critical Management from Lancaster University. He is currently a director at Social Futures Observatory.

He joined the board of directors last month and has a background in research and consultancy on consumer behaviours and the use of digital technologies, working with a number of major national and international brands, including those in financial services.