Car colour reveals driver's personality

4:52pm Thursday 6th March 2008

Despite endless traffic jams, motorway mayhem and the occasional road rage incident, new research reveals the UK is in fact a nation of calm and relaxed drivers who enjoy taking the spiritual road' in life.

According to fish4cars, the nationwide classified cars website, most UK drivers opt for blue (28 per cent) when choosing their motor, which colourologists claim demonstrates well-balanced and chilled-out personalities.

The fish4cars research highlights the colour of a car speaks volumes about the driver but also dictates how they are perceived on the road.

The statistics show that over half of drivers instinctively give red cars a wide berth when passing them on the motorway as they regard them as being too speedy and dangerous.

In complete contrast, white car drivers are naturally seen as introverted yet safe.

When it comes to choosing new wheels, 98 per cent of Brits cite car colour as the most important factor and shun the more traditional checks such as miles on the clock and service history.

Colin Mathieson, sales director for fish4cars, said "It is startling to see how much colour really does affect driver's experiences on the road and it is something that we recommend our customers take into consideration when buying.

"In addition, the fish4cars website is designed to help people find their perfect motors by offering a wide range of hints and tips on what to look out for when making the purchase a successful one."

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