Have your cake and eat it

9:20am Friday 15th August 2008

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A newly designated restaurant with rooms in Windermere has adopted a new marketing strategy having discovered the type of cake a person chooses often reveals their inner personality.

The Hideaway, in Windermere, might be tucked away in a quiet cul-de-sac, but visitors have been flocking there in their droves to sample the scrumptious Brownies concocted by chef and owner, Richard Gornall, former Virgin Atlantic¹s Clubhouse Food and Beverage Executive with a worldwide remit.

Cooked to as secret a recipe as KFC, to make them the most gooey, delicious brownies this side of the Œpond¹, their ability to lure resident guests, passers by, local residents and walkers alike, has given The Hideaway an idea of how best to maximize its marketing budget.

The Hideaway lays on afternoon cakes in a manner that would make any Continental hotel proud, each one lovingly created in the kitchen, the hub of the largely boutique-style restaurant with rooms.

Its Brownies are, as Americans would say, totally Œawesome¹ and a regular talking point amongst diners and partakers of afternoon tea, despite the other signature dishes Richard has on his menu.

Having conducted some research, The Hideaway has discovered that those who plump for Brownies, in preference to any other cake, are adventurers, who love new ideas. They have a strong personality, a unique sense of humour and direction and tremendous loyalty. Owner Lisa Gornall says: "It¹s amazing to find many of our customers do actually fit this profile, so we need to work on this, showing our get-up-and-go approach to our business and also demonstrating to guests that we can provide them with the type of experience they perhaps don¹t expect within Lakeland¹s traditional hub."