A drama about serial killer Fred West was the biggest winner at the TV Baftas scooping three awards, while cheeky TV panel show Celebrity Juice proved the biggest hit with viewers.
Dominic West, who played the murderer, won the Leading Actor gong for Appropriate Adult.
His co-star Emily Watson was given the Leading Actress award for her role as Janet Leach, the "appropriate adult" who sat with West in police interviews. Monica Dolan, who played Rose West, won the Bafta for Supporting Actress.
The YouTube Audience Award, the only one voted for by the public went to Celebrity Juice - the quiz show hosted by Keith Lemon, the comic alter-ego of Leigh Francis, helped by team captains Holly Willoughby and Fearne Cotton.
Sherlock was another winner on the night. Andrew Scott, who played the villainous Moriarty in the series, thanked his parents as he picked up his award and paid tribute to the "exceptionally talented Mr Benedict Cumberbatch" who plays Sherlock.
The Special Award was presented to Sherlock and Doctor Who writer Steven Moffat by the shows' two stars, Benedict Cumberbatch and Matt Smith.
Jennifer Saunders won the award for Female Performance in a Comedy Programme for her return to Absolutely Fabulous. The star said: "That was a bit of a shock, thank you for still finding it funny."
The award for Entertainment Performance went to Graham Norton, while Coronation Street scooped the award for best Soap and Continuing Drama. BBC One's Mrs Brown's Boys won the Situation Comedy category.
Newsreader Kate Silverton presented the Single Documentary award to BBC2's Terry Pratchett: Choosing To Die - the best-selling author's examination of euthanasia.
The last award of the night was the Bafta Fellowship, given to veteran Australian artist and entertainer Rolf Harris.