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10:22am Friday 4th April 2008
Hairdressers from 16 The Salon, in Kendal, are one step closer to realising a lifelong career dream, having made it through to the regional finals of the L'Oréal Professionnel Colour Trophy 2008.
Vicky Airey, Claire Wilson, Chelsea Armstrong and Claire Bescoby will join teams from across the North West region, to compete in the L'Oréal Professionnel Colour Trophy awards - the world's longest running hair competition.
To arrive at this stage, the girls had to beat strong competition from more than 1,200 salons - and they did so with their stunning photographic entries (pictured).
This is the first time that the salon team has entered the prestigious competition and they are determined to take their talents all the way to the grand finals in London.
Claire said: "With us being a newly-opened salon it has been great for our team to work together on the models. There is a great excitement in the salon with staff and clients.
Participating in a competition of this nature is great for everyone, as stylists return to the salon filled with inspiration, ready to pass on their knowledge in the form of fantastic hairdressing."
The team will have just 30 minutes on stage, to create their winning looks - demonstrating an acute understanding of autumn/winter 08/09 fashions.
Their work will be judged by some of the most successful names in British hairdressing, before a nail-biting wait to see if they have made it through to the grand final.
Hairdressing talent alone is not enough to win this award. The hair, make-up, model and clothes styling must connect with razor-sharp precision, to create an image that's worthy of gracing the pages of a top fashion magazine.
Andrew Collinge, a judge at this year's event, explains the secret behind a winning look.
"When you're judging so many entries, there has to be something that stands out and makes a difference. For me this means a fantastic model and a beautifully executed hair cut and colour."
Only five teams from the event will make it through to the grand final in June. The overall winner of the L'Oréal Professionnel Colour Trophy will pick up a prize package which includes a five-star all expenses paid trip to New York and a photo shoot with British style bible Vogue.
"The huge number of entries in this year's L'Oréal Professionnel Colour Trophy reflects the value our industry places on competitions of this nature," explains hairdressing guru Charles Worthington.
"The pressure and excitement of competing pushes stylists to their highest creative level and the prize package is a dream come true for the winners."
So best of luck to the team at 16 The Salon and congratulations on their success so far.
16 The Salon, Kendal. Tel 01539-741516
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