One of Britain’s supermarkets is helping the RSPCA combat the misery suffered each year by the millions of animals left terrified by fireworks.

The Co-operative will help distribute a new leaflet produced by the RSPCA which gives practical advice on how owners can use sound therapy to overcome their dogs’ long-term fear of loud noises that have traditionally caused so much distress to animals during the Guy Fawkes celebrations.

Mark Evans, the RSPCA’s Chief Vet said: “Every year, fireworks and other loud noises are a source of great anxiety for many dogs. But what most owners don’t realise is that this is a treatable problem. Scientifically proven therapy tools such as the Sounds Scary! CD, can help to teach dogs to be less afraid of fireworks, so that the next fireworks season will be less stressful for both the owner and their dog.”

An estimated 45% of dogs in the UK show signs of fear when they hear fireworks1 – meaning up to three million dogs could be affected this Bonfire Night2.

Firework phobia is a treatable condition for many animals though, and the RSPCA wants to spread the message that pet owners do not have to watch their canine companions suffer every year.

The Co-operative will give the charity’s new firework leaflet to anyone who buys fireworks from any of its stores in England and Wales.

The RSPCA has teamed up with Sound Therapy 4 Pets to endorse the Sounds Scary! CD therapy pack3. This can be used to help dogs learn to be less afraid of loud fizzes and bangs in the build up to Bonfire Night.

The RSPCA’s fireworks campaign leaflet also contains tips on how to help cats and small animals on the day of fireworks and advice is available at www.rspca.org.uk/fireworks.