Ingleton landlord offers customers chance to take on 'Three Peaks' food challenge

10:23am Monday 29th October 2012 in News

Man v Food presenter Adam Richman is to be invited to the pub Man v Food presenter Adam Richman is to be invited to the pub

A LANDLORD has offered hungry punters the chance to take on their own edible version of The Three Peaks.

Diners at The Masons Arms, Ingleton, must prove their stomach stamina.

Guests must consume 30 sausages, three shovels of mashed potato and unlimited gravy, within 50 minutes in order to complete the marathon meal.

Any successful eaters will make it on to the pub’s wall of fame.

Tom Southworth, who dreamed up the challenge, is charging diners £30 to attempt the massive meal.

He said anyone with a big enough belly for the lot would eat free of charge and is now waiting for someone brave enough to take on the challenge.

The 45-year-old has repainted the largest wall in The Masons Arms’ dining room with an image of the famous Three Peaks - Ingleborough, Pen-y-Ghent and Whernside and a ‘Man Versus Food’ headline.

The pub challenge is based on the hit American reality TV show, in which celebrity Adam Richman attempts to eat huge meals within a set time.

Mr Southworth hopes to entice Adam to Ingleton to take on the feast.

“This is a slightly less athletic challenge than the original Three Peaks,” he said. “I’m laying down the gauntlet.

“We’re keeping a kilo of good quality sausages in stock, in ten different varieties.

“A lot of people come in here to eat when they are doing The Three Peaks, and we know there are a lot of people out there who can really eat.

“We’re excited to see who the first challenger will be. We’ve had people say they are up for it but no-one has taken it on yet.”

Comments(12)

Kendal Cook says...
11:06am Mon 29 Oct 12

As publicity stunts go, this is gross. Who in their right mind would want to pay £30 to stuff themselves to bursting point - and if the photo in the Gazette is anything to go by, those are not good quality sausages, more like cheap and nasty ones. Since when did we want to emulate the worst excesses of American greed? Plus imagine the repulsive sight for any other diners unfortunate enough to be in the same room! Well done Mr Southworth, I know where I won't be taking my custom any time soon.

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Ambience says...
3:23pm Mon 29 Oct 12

The whole idea is disgusting, and could be dangerous. Look what happened to the Lancaster girl who drank liquid nitrogen cocktails. If the meals to be eaten are anything like the size as the one in the photo it would be an insult to your body to try and eat it.

The landlord of the Mason's Arms should give food to the poor and hungry of the area. That would be a better way to get publicity.

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nixon1 says...
4:18pm Mon 29 Oct 12

To be fair i wouldn't compare sausages and potato to liquid nitrogen. Times are hard and people should be adevertising their business in any way they can providing it's legal, and im sure selling food in a pub is. If you are against this mountain of food then don't order it if and when you go there. I don't live anywhere near Ingleton but this would not put me off going nor would it intice me make a special trip. The publicity stunt seems to have worked as its got into the local papers.

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DalesDeli says...
4:19pm Mon 29 Oct 12

I think the above comments are a little harsh to say the least - I have visited the Masons Arms on several occasions since Mr. Southworth has taken over the Pub and can honestly say that the food on offer is of a good quality and locally sourced - to say the sausages are cheap and to slander someone's business without having visited the pub is outrageous - the main concept the Masons Arms offer is infact something called the Black Rock Grill in which diners get to experience a unique experience by cooking food at the table on a 440 degree volcanic rock - With the pub sector struggling the way it has been I say well done to Mr. Southworth for taking the initiative to try something different.. Ps. the steak we had when visiting the Pub was delectable!

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Ambience says...
7:32pm Mon 29 Oct 12

We are not talking about how good the steak is, or how to cook on a volcanic rock. We are talking about people forcing themselves to eat more than their stomachs can comfortably accommodate, perhaps making themselves ill. We are talking about gluttony in the name of publicity. I first went to the Mason's Arms over 30 years ago, and it has always been a decent place to eat and drink. However, if this is the sort of thing people want these days it's good to know there are still some people around who can afford it.

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zaney5 says...
10:05pm Tue 30 Oct 12

When there are people out there struggling to feed their families this kind of publicity stunt is totally disgusting.

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Reverend Mark says...
8:55am Wed 31 Oct 12

Having chanced upon the American show mentioned last week and witnessed a fool attempt to "eat" a huge volume of ice cream, what happened? He promptly threw the lot up. What example is that in the name of television?

I understand the need for pubs to attract clientèle but feel that this gimmick is indecent. Keep the quality food and service, question the possible consequences of serving a meal of such proportions to be eaten within a time limit that may have detrimental effects on health.

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nixon1 says...
10:00am Wed 31 Oct 12

If you can't finish the large meal then don't.....Remeber, those choosing to eat take on the dish do so of their own accord. If you choose to make youself ill then their is only one person to blame. Alcohol and Cigarettes kill hundreds/thousands a year and it is their decision to drink/smoke. They have chosen to advertise this challenge to promote their business and often proves more sucessful than an advert in a paper, people will go, i bet more people will go now, not for the big dish challenge but because the Pub is getting it's name promoted through the gimmick.
Fair play to them i say.

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Cas220 says...
12:40pm Thu 1 Nov 12

Looks like a heart attack waiting to happen if you ask me. Reminds me of an episode of the Simpsons or Family Guy........ United States of Britain eh?...

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Ladyxxmacbeth says...
8:58pm Thu 1 Nov 12

I'd do it....sounds fun ! I am fat and gross and greedy, but I reckon I could have a good go ! I wouldn't say it's dangerous as no one is forcing you to eat it all ! And Adam Richman is the man...he could stay at my house ! Id even kick the kids out in the garden to make way for them !

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Kendmoor says...
5:57pm Sat 3 Nov 12

Hehe, this is fantastic bit of fun - Though I won't be tackling it any time soon, as, unlike the tree peaks, these can't be scaled by vegetarians.

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Kendmoor says...
6:58pm Sat 3 Nov 12

*three

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