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Ambleside holiday park aims for more French visitors
AN AMBLESIDE holiday park has launched a campaign to woo more French visitors to the Lakes.
Henry Wild, owner of Skelwith Fold, is creating a French language version of the park’s website and is using socal media to target holidaymakers across the English Channel.
The marketing bid follows surge in the number of Gallic visitors to the Lake District during Britain’s sizzling summer.
As part of his pitch, Mr Wild points out that for many French families the Lakes are a shorter drive than to their traditional holiday playground of the Riviera. The distance from Paris to Nice is 578 miles, but Paris to Ambleside clocks up just 565 miles.
Mr Wild believes it was Britain's baking summer this year that encouraged large numbers of French people to swap regions such as the Languedoc for Lakeland.
He believes their experience could trigger an even bigger wave across the Channel in 2014.
“Many French visitors said they were stunned by the beauty of the Lake District, and would be advising others to head north rather than south for their holidays next year,” Mr Wild said.
“On a number of occasions this summer, we actually enjoyed better weather in Cumbria than the South of France — despite being over a thousand miles further north.
“Some French guests even told us that they preferred our lakes to the Mediterranean for sunbathing and swimming because the shores were less crowded and water cleaner.”
“That's why we have now started a social media campaign, aimed at French holidaymakers, which highlights why they might prefer the M6 to the autoroute du soleil next summer.
“We'll also stress the great variety of Lakeland cheeses waiting to be discovered, and the fact that a Cumbrian sausage can prove a match for even their most succulent saucisson. I think we can all look forward to a great continental atmosphere here next year," Mr Wild added.
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