CHRISTMAS greetings from Ambleside are heading around the world thanks to a venture by a local filmmaker.
Steve Ashworth, more usually known for his filming of extreme sports from unusual angles, has made a short video of the town’s traders and business owners saying "happy Christmas" to the world. It has been sent out via YouTube on websites and social media networks.
The initiative was timed to coincide with "small business Saturday" which aimed to encourage people to shop locally in the run-up to Christmas.
"This is a great little town of independent businesses,” said Mr Ashworth of MOViE iT. “We thought it would be a good way to highlight them as well as promote Ambleside around the world."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here