business-to-business trade show for the UK’s outdoor retail sector.

The two-day event at Kendal Leisure Centre, saw 50 key firms and more than 100 premium brands represented.

Kendal-based Clive Allen, of Ascent Marketing Communi-cations, who was one of the organisers, said: “It’s a good news story for Kendal because we brought buyers from England, Scotland, Ireland and the South West to South Lakeland, which is a real centre for outdoor traders.”

Firms represented included local brands like Lowe Alpine, Lyon Equipment and Milnthorpe’s Bramwell International.

The event was devised to offer businesses time with suppliers and as a one-stop shop for the UK’s best quality suppliers.