BOOTHS, which has five stores in South Lakeland and one in Carnforth, has recorded modest gains on their festive results with a total sales increase of plus 0.6 per cent in the six week Christmas trading period.
In a highly competitive retail climate, the growth was attributed to Christmas home delivery and collect in store orders which rose by 34 per cent, as customers opted for online ordering.
Chairman Edwin Booth said: "Against the backdrop of a challenging retail market coupled with food deflation, sales at Booths held up reasonably well. As a comparison our performance in Christmas 2013 was the best ever so we had a big sales target to hit in an increasingly volatile grocery market.”
“The sharp increase in click and collect orders did really stretch us, as it did our competitors," said Mr Booth. "Our staff put in some pretty heroic efforts to get orders out, and I’d like to pay tribute to the supreme efforts made by everyone at Booths.
"We’ve learned a great deal from this Christmas."
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