A MOMENTOUS shift could take place at the General Election as the Morecambe and Lunesdale seat looks to be heading in Labour's direction, according to a new poll.

The latest Lord Ashcroft poll shows Labour out in front with 42 per cent of the predicted vote, six points clear of David Morris's Conservatives who have 36 per cent.

The Liberal Democrats have slipped to just five per cent of the vote, making them the fourth party behind Ukip's Steven Ogden who has seen his share of the vote remain at 12 per cent.

Despite her apparent lead, Labour's Amina Lone, 41, is not resting on her laurels.

She said: "There's no room for complacency. It does feel optimistic but we have lots of work to do and lots of doors to still knock so no resting just yet."

David Morris, however, is more defiant over Lord Ashcroft's data.

The 49-year-old said: "Out of all respondents to the poll that are certain to vote, all agreed that David Cameron was the choice for Number 10 by far. 

"Ashcroft said himself that it is not a prediction and incumbancy was purposely left out. 

"My endorsements on the doorstep do not agree with this poll and I look forward to proving him wrong on election day." 

In what could be the most closely fought election for decades, Lord Ashcroft's prediction's of a Labour gain may have a significant impact on the overall outcome on May 7.

The result could hinge on how many votes Ukip's Steven Ogden manages to take off the two main parties.

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The Ukip man said: "Our support can only go up. In Morecambe it's definitely the Labour voters that arecoming over to us and in more rural areas it's the Tories who are coming over.

"There's a lot of people I talk to that haven't voted in years who are going to vote Ukip so our support comes from across the board."

The Liberal Democrats have dropped to five per cent of the predicted vote, their lowest return in more than five years. 

Matt Severn is trying to wrestle back some of the 13 per cent of the electorate that voted Lib Dem back in May 2010.

He said: "This poll doesn't show that on the ground our campaign is much stronger. We are concentrating on getting our positive messages out about the lib dem nhs funding pledge and our income tax cut.

"It also doesn't take into account the local elections. We have some great local candidates fighting hard.

"The tories are in chaos and ukip have nothing positive to offer."