THE recently-launched Bay Cycle Way has been shortlisted in the Visitor Experience category of the Lancashire Tourism Awards 2015.

It is also to be featured in Sunday's edition of the BBC’s Countryfile programme. 

The new route, launched in June celebrates and showcases the Morecambe Bay and includes many traffic-free sections. 

It is aimed at families and leisure cyclists who want to go at their own pace to explore the distinctive heritage, culture and wildlife of the area. Cyclists are also encouraged to stay a while in a wide variety of high quality accommodation and sample mouthwatering local produce.

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Taking in the scale and grandeur of the views of Morecambe Bay, and in the spirit of slow tourism, the route winds its way past Conishead Priory, sticky toffee pudding capital Cartmel, Birkrigg stone circle, Gleaston Water Mill, the scenic Morecambe promenade, the Eric Morecambe statue, Morecambe’s art deco hotel The Midland, the Georgian splendour of Lancaster and the RSPB’s wildlife haven at Leighton Moss. 

The route promises a loo, a brew and a view every 10 miles and invites riders to have their own big adventure on two wheels.

Janet Barton of Morecambe Bay Partnership said: “The Bay Cycle Way is a really exciting development for the Morecambe Bay area. Lots of cyclists are already experiencing the many wonders of this special place at a relaxed pace, taking in the stunning views and sampling the mouthwatering local produce all wrapped up with a big Morecambe Bay welcome.

"Bringing cycling tourists to the Bay area will help to support and strengthen our visitor economy, encourage repeat visits and overnight stays, creating and safeguarding jobs. We’re thrilled and delighted that the Bay Cycle Way has been shortlisted for the Visitor Experience Award category of the Lancashire Tourism Awards 2015.”

The Bay Cycle Way has been made possible with funding from the Coastal Communities Fund and Heritage Lottery Fund. It is developed by Morecambe Bay Partnership and is the latest addition to Sustrans’ National Cycle Network.