A KENDAL web development firm has been helping cycling experts promote their products.

With customers feeling inspired by the Olympics and the Tour of Britain, businesses have been making the most of the increase in cycling enthusiasm.

Sell Your Products Online (SYPO) has developed a website for Carbon-Pro cycle care products which are distributed by South Lakes firm, Singletrack.

SYPO have also developed an eBay shop for Lakes Cycles, a new company which will open an outlet in Kendal this autumn.

The SYPO team includes keen cyclists, making them a good fit for both of these Cumbrian businesses.

Senior web developer Andrew Tanner, who is a committee member for local cycling club Kent Valley Road Club, has completed the notorious Fred Whitton challenge, a 112-mile route taking in all the Lakeland passes, and his next plan is to cycle from Land’s End to John O’Groats.

SYPO owner and managing director Alan Jewitt said: “If you are going to sell online, it’s important to let customers feel there are real people at the other side of the screen, and we are proud that our team is made up of people who know and understand the real needs of customers, as well as being experts with the technology.”