BOOTHS supermarket will take its first steps out of the North West this year, as it announces a joint venture to sell premium Booths brand products in Malaysia.
The retailer will provide goods to high end food retailers across East Asia, offering new markets a taste of their chutneys, jams, coffees and teas, flavoured water, healthy snacks and breakfast items. They are available in 19 shops across Malaysia.
MORE TOP STORIES:
Booths’ new Export and Business to Business department is headed up by Henry Booth, who visited Malaysia to meet new customers earlier this year.
Henry said: “I’m very happy that British products made in the north west of England could have such a positive and enthusiastic reception on the other side of the world and I hope that the Malaysian customers will grow to love Booths’ products as much as the customers we serve in the UK.
"There is a real fondness for heritage brands in Asia, and we hope the Booths story and products will capture their imaginations."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel