TWO friends have launched a business in a bid to combat the loneliness and isolation often experienced by elderly people.

Fran Frankland and Vivienne Pike, of Kirkby Lonsdale, started Just Company following personal experiences with elderly family members.

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Fran said: “Loneliness and isolation is a huge problem for elderly people, with those aged over 75 being most at risk. My auntie recently had a fall and as a result of it, she lost her confidence in getting out and about.

“Sadly, because of this, she remained in her house, watching television, and growing more and more isolated and withdrawn. This ultimately led to a deep depression and her health started to deteriorate significantly.

“Although services were offered to her, they were only very short ‘welfare’ visits.

“We as a family recognised that we needed to find a solution to maintaining her independence and help her live life to the full, but unfortunately there was nothing available to fill this gap.”

Fran and Vivienne have now officially launched Just Company. They are taking on clients around Cumbria and North Lancashire, organising accompanied outings, events and day trips on a paid-for membership basis.

Vivienne said: “Just Company is a new service to fill this gap, providing companionship to elderly people who wish to remain independent, but have lost confidence in achieving it.

“Just Company carefully matches companions to clients, therefore building a meaningful relationship so they can spend time getting to know each other and plan an exciting calendar of events, experiences and travel.

“Isolation and loneliness is a serious modern day problem. People are living so much longer, combined with the fact that families are working longer hours and living further apart.

“Families often feel guilty about not having the time or opportunity to take elderly loved ones out. I know from personal experience this has had a real impact on me and my family.”

For more information about the services of Just Company, call 01524272919, email hello@justcompany.co.uk or visit the website: www.justcompany.co.uk