A LUXURY Cumbrian hotel is encouraging its guests, suppliers and local residents to fill their boots and see more of what the Lake District is all about.

The Waterhead Boutique Hotel & Dining in Ambleside has launched its new #Bootique campaign to raise awareness of what the local area has to offer

It is focusing activity not only on hospitality, food and drink in and around the hotel, but also on hill walking, outdoor adventure, lakeside activities, local arts and retail.

The hotel, which is owned by English Lakes Hotels Resorts & Venues, is kick-starting the campaign with a creative ‘boot’ themed online photography competition to see who can produce the most imaginative snaps featuring different types of boots.

Photos can be taken in any setting, from the boats of Windermere and neighbouring fells to local shops, landmarks and venues across Cumbria.

The competition, which runs until the end of March 2018, is open to hotel guests, visitors, local residents and businesses, with photos being posted to the hotel group’s social media pages on Twitter, Facebook and Instagram with the hashtag #Bootique

"The rules are very simple: photos must include a boot or boots in some shape or form and they must have been taken in Cumbria,” explained Waterhead Boutique Hotel and Dining manager Anthony Sutcliffe.

“We particularly want to raise awareness of the Waterhead area, its heritage, culture and surrounding landscapes, so we’re giving the definition of boutique a bit of local welly by encouraging guests to pull their boots on and go for an adventure.

“That can be scrambling up the scenic fells, ambling into town to browse in quirky, eye-catching shops or hopping on one of Windermere Lake Cruises and touring the lake, creating boot themed photographs as they go."

The top three photos will be selected by a panel of judges, with the overall winner treated to a one night VIP dinner, bed and breakfast stay for two at Waterhead. The winner will also have their photo framed and displayed in the hotel. The two runners up will each receive £50 of English Lakes Hotels Resorts & Venues vouchers. Photo entries can also be submitted by email to group.content@englishlakes.co.uk

For further information about English Lakes Hotels Resorts & Venues visit: englishlakes.co.uk