KIRKBY Lonsdale creative studio Single Malt was picked by Channel 4 to produce the branding and creative design for the biggest event in the broadcaster’s annual calendar.
Single Malt, which is based at Lane House Barns, completed the prestigious project ahead of the Upfronts event at The Roundhouse in London earlier this month.
The studio was tasked with creating the branding for the summer event, as well as a series of graphics that ran throughout the whole venue.
Rebecca Hull, senior designer at Single Malt, said: "Being tasked with designing the creative, branding and experiential material for Channel 4’s biggest event of the year was obviously a challenge we were excited to get our teeth into!"
It also created programme-specific set areas to represent shows such as Great British Bake Off, Gogglebox, Sunday Brunch, Made in Chelsea and First Dates.
Barry Jones, Channel 4 Group event and communications manager, said: "With the Upfronts event being the biggest date in the Channel 4 calendar, we needed a design partner that had not only the capability to resource such a big project, but the ability to think creatively and understand what was needed from the outset."
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