Wastwater's winning view gets global publicity

9:44am Thursday 3rd April 2008

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Cumbria's west coast is set to become a major hit for overseas visitors this year due to the success of Britain's Favourite View.

The Western Lake District Tourism Partnership are already reporting increased interest from international markets due to worldwide publicity for Wastwater and Wasdale.

The area won a prime time ITV television competition in the autumn to find the best view in Britain and news of the win and the image is spreading abroad to places like America and India.

Cumbria Tourism has featured the view in major marketing campaigns promoting the area in this country and many other agencies and businesses are using the iconic image to sell the Lake District.

Cumbria Tourism says the award also precisely fits what international visitors want to do on a trip to Cumbria. A new survey showed 82 per cent of international visitors want to visit the countryside and 69 per cent want to sight-see - which is bound to make Britain's Favourite View a must do on their itineraries.

Fiona Tubman, of the Western Lake District Tourism Partnership - a tourism group dedicated to helping promote tourism in West Cumbria - is already seeing growing interest in the area with international tour operators keen to get their overseas passengers including a view on their itineraries.

The Britain's Favourite View television programme involved Coronation Street's Sally Whittaker championing the area against several other leading destinations and then winning a major public vote.

Cumbria Tourism also plans to survey tourism businesses throughout 2008 to see what effect the television award win has had.