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Texting holidays...
9:14am Wednesday 5th April 2006
THE next generation of visitors to Cumbria are being targeted by text messages under a new initiative.
From May, visitors will be able to order a copy of Cumbria Tourist Board's flagship publication, 2006 Holidays and Short Breaks Guide, at the push of a button on their mobile phones.
The text a brochure' campaign is aimed at people over 24.
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