MP launches world-wide internet campaign to boost Cumbrian tourism (From The Westmorland Gazette)

MP launches world-wide internet campaign to boost Cumbrian tourism

10:50am Saturday 4th February 2012 in News

THE Westmorland and Lonsdale MP Tim Farron will be launching a campaign on Monday to boost tourism by using twitter to tell the world about the hidden gems in Cumbria.

President Barack Obama during his recent State of the Union address launched a #visitUS campaign which asked people to tweet their favourite place in America and why they loved it in a bid to boost tourism. Mr Farron is hoping that residents can do the same with a hashtag of #visitcumbria.

This is another initiative of Tim’s campaign to boost tourism in the county. The tourism sector plays a vital role in the Cumbrian economy, it provides around 32,000 jobs (Full Time Equivalents) and provides around £2bn of investment each year.

Mr Farron recently called on the government to establish a cross-Cabinet committee in order to coordinate government policies affecting the industry.

“Every little helps and I hope that this initiative will allow us to spread the message around the world about the wonderful places and attractions that Cumbria has," said Mr Farron. "With millions of people expected to visit the UK for the Olympics this year, now is the ideal time for us to put Cumbria on the map as a fantastic place to end a visit to England on.”