FURNESS-based home fragrance manufacturer Wax Lyrical has strengthened its senior management team with two key appointments in sales and marketing.

Shane Crawford has been appointed as sales and marketing director at the Lindal-in-Furness business with Nikki Garnett taking on the role of marketing and creative manager.

Shane said: “My new role allows me to combine the two passions in my life – the cut and thrust of a business which is looking to grow and the fabulous Lake District.

“Wax Lyrical has a fantastic made in Great Britain message and very strong in-house capability in product development and I’m really excited in helping the team take the brand to the next level.”

Nikki spent nine years as a head of marketing at Selfridges and has also worked at Marks & Spencer.

Wax Lyrical managing director Joanne Barber said: “We are very focused on developing our product offering and penetrating new markets. We will do this through product innovation and remaining at the forefront of developments in the home fragrance sector.

“Between them Shane and Nikki have a fantastic mix of retail experience paired with some really creative marketing know-how which will help us as we grow the business. It’s a real pleasure to have them both on board.”