THE head of Britain’s biggest bakery brand, Warburtons, is set to share the key reasons behind the company’s success.

Addressing a business audience at Lancaster University Management School today (Oct 15), Jonathan Warburton, chairman of Warburtons – the UK’s most recognisable bakery brands – will talk about how family values sit at the heart of the company.

He will also explain that continual innovation underpins the company’s business model, and how its approach to corporate responsibility helps protect its people, its bottom line and the communities in which it operates.

Mr Warburton’s talk forms part of a series of inspirational business masterclasses hosted by Lancaster University and supported by NatWest. The series is open to all business owners and managers across the North West and places can be reserved by contacting Eve Tinker on 01524 510703.