Daniel Gray Hair Salon at Kendal is launching its first Wedding Showcase on Sunday (February 28).

A salon spokesman said: "As an award-winning salon we try new approaches and wanted to reinvent the traditional wedding fair feeling there was more that could be done.

"We have worked hard on selecting our wedding partners, whose work we will also showcase on the day. We have carefully selected local companies who we believe have the same approach and outlook as ourselves in business.

"We have spent time getting to know them and their business to ensure when we speak about them and recommend them to our clients we are informed. For us this showcase is about working together with like-minded local businesses and strengthening relationships. In fact two of our main partners have this year been nominated for awards within their industry (The Bakery at No. 4 & Made in Flowers).

"Unlike traditional wedding fairs which are held over one day our showcase runs for a two-hour slot and features a presentation followed by a showcase of bridal gowns and wedding attire where we will highlight the hair and beauty services that we offer.

"We will also feature demonstrations of some of our more specific treatments and have plenty of staff on hand to answer questions."

Brides have been asked to register and the salon has kept them informed via a Facebook page and emails.

The brides to be will each receive a gift bag, while guests won’t be left out either! They will receive a gift voucher to be used in the salon.

Brides who register on the day will also be automatically entered into a raffle to win a free beauty package.

As part of the day the salon is launching The Daniel Gray Style Guide, a regular publication featuring the latest news, trends and details on itsn partners. The theme for the first edition is weddings.