MORRISONS Kendal has appointed an in-store ‘strong person’ to help customers carry their shopping during Black Friday week, which starts on Monday.

As part of the supermarket chain’s ‘Here To Help’ initiative, the store will have a dedicated ‘strong person’ — one of the fittest people in the outlet — who will be available throughout the day to lift heavy loads.

The store predicts that Black Friday week will be the ‘heaviest’ time of the year.