News for Cumbria and the Lake District: South Lakes, Eden, North Lancashire, Yorkshire Dales,

Making e-mail marketing work for you

4:43pm Friday 1st March 2013

Email marketing can work extremely well as an affordable way to reach your customers!

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Future-proofing your business

5:57pm Friday 25th January 2013

What lessons can we learn from Britain’s failing High Street?

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The importance of business networking

5:33pm Tuesday 18th December 2012

With Christmas upon us, we’re all getting into the festive spirit and spending our hard earned cash. But what happens when the tills fall silent and the shadow of January passes overhead?

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How to improve your marketing

5:33pm Tuesday 20th November 2012

Successful marketing doesn’t just happen. It is the result of forward planning and a strategic approach. If you are unhappy with your current marketing message you have the power to change it. You must take control of your marketing by focussing on your strategy so it is in line with you, your brand and your customers.

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The six Ps of marketing: Passion

10:10am Monday 29th October 2012

The Marketing Clinic has been gradually been working through the ‘six Ps of marketing’ to ensure that you have in place all processes to enable an effective marketing programme for your business. This week, we look in further detail at the sixth and final P: Passion.

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The six Ps of marketing: People

10:41am Friday 12th October 2012

In ‘the Marketing Clinic’, we have been working our way through the ‘six Ps of marketing’, to enable a consistent, effective and successful marketing strategy. This week, we will look in further detail at the fourth ‘P’: People.

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The six Ps of marketing: Place

5:19pm Thursday 20th September 2012

In ‘the Marketing Clinic’, we have been working our way through the ‘6 p’s of marketing’, ensuring a healthy and successful marketing strategy. This week, we will look in further details at the second ‘P’: Place

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Finding your way with the six Ps of marketing

2:01pm Tuesday 28th August 2012

There are 6 Ps that will help you create a successful marketing strategy.

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Media relations - what's the secret?

5:07pm Monday 13th August 2012

What is Media Relations?

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What's my message?

9:00am Tuesday 17th July 2012

Businesses often send mixed messages to their clients, claiming high quality products for example, but presenting them poorly. Or they create a pointless strapline about themselves and their ‘fantastic solutions’ and repeat it continuously! You only have a few seconds to grab people’s attention so a well-developed marketing message is absolutely key.

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More The Marketing Clinic with Jo Spencer of Gap PR and Marketing»