Jo Spencer of Grasmere's Gap PR & Marketing offers
tips and advice on how to get your business noticed.
4:43pm Friday 1st March 2013
5:13pm Thursday 14th February 2013
As summer approaches (we hope!), will you wear the same clothes from last season, or will you buy some new items and refresh your wardrobe? I’m guessing the answer is likely to be the latter, so why not take the same approach and refresh your business?
4:40pm Monday 4th February 2013
5:57pm Friday 25th January 2013
5:33pm Tuesday 18th December 2012
11:47am Wednesday 28th November 2012
5:33pm Tuesday 20th November 2012
Successful marketing doesn’t just happen. It is the result of forward planning and a strategic approach. If you are unhappy with your current marketing message you have the power to change it. You must take control of your marketing by focussing on your strategy so it is in line with you, your brand and your customers.
1:11pm Friday 9th November 2012
10:10am Monday 29th October 2012
The Marketing Clinic has been gradually been working through the ‘six Ps of marketing’ to ensure that you have in place all processes to enable an effective marketing programme for your business. This week, we look in further detail at the sixth and final P: Passion.
10:44am Friday 12th October 2012
In ‘the Marketing Clinic’, we have been working our way through the ‘six Ps of marketing’, to enable an ongoing and successful marketing strategy that actually works. This week, we will look in further detail at the fifth ‘P’: Promotion.
10:41am Friday 12th October 2012
In ‘the Marketing Clinic’, we have been working our way through the ‘six Ps of marketing’, to enable a consistent, effective and successful marketing strategy. This week, we will look in further detail at the fourth ‘P’: People.
10:34am Friday 12th October 2012
In ‘the Marketing Clinic’, we have been working our way through the ‘six Ps of marketing’, to be assured of an effective and successful marketing strategy. This week, we will look in further detail at the third ‘P’: Price
5:19pm Thursday 20th September 2012
In ‘the Marketing Clinic’, we have been working our way through the ‘6 p’s of marketing’, ensuring a healthy and successful marketing strategy. This week, we will look in further details at the second ‘P’: Place
10:50am Friday 7th September 2012
2:01pm Tuesday 28th August 2012
11:06am Tuesday 21st August 2012
5:07pm Monday 13th August 2012
1:50pm Wednesday 25th July 2012
9:00am Tuesday 17th July 2012
Businesses often send mixed messages to their clients, claiming high quality products for example, but presenting them poorly. Or they create a pointless strapline about themselves and their ‘fantastic solutions’ and repeat it continuously! You only have a few seconds to grab people’s attention so a well-developed marketing message is absolutely key.
11:57am Tuesday 10th July 2012
The Power of Social Media - Facebook! Like it or loathe it, the power of social media is hard to ignore. It is a relatively new development, but one that isn’t going to go away. Facebook is evolving rapidly and becoming more and more relevant for businesses. Set-up a ‘Fan’ Page and post news and stories to it as often as you can. It’s easy for family and friends to join in and is very low cost, except for time! If you do have a budget, think about Facebook adverts. They can be very targeted, but you do need a website or extensive Facebook site to fully take advantage of them.
3:05pm Wednesday 4th July 2012
12:38pm Friday 29th June 2012
In this day and age, a website is an essential marketing tool. It functions as another ‘shop window’ if you like, available for the world to view. If you decide to set up a website for your business, be aware of the basics before you start . . .
11:52am Wednesday 20th June 2012
There are many ways in which you can spend your money when it comes to your marketing. Over the next couple of weeks, we will be looking at the various avenues open to the owner of the small business.
9:36am Thursday 14th June 2012
What is marketing and why do I need it? Marketing is defined in the Oxford dictionary as “the business activity of presenting products or services in such a way as to make them desirable”. Whether you’re on the high street or a small independent retailer, it is essential to make your product and services attractive to potential buyers or your business will fail. Market, Message, Media – the 3 ‘M’s: These are the only three things you need to think about:
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