What is a Blog?

A ‘blog’ is an online journal, or ‘diary’, that can be read by anyone visiting your website who is interested in your business. Interestingly, it is also an interactive activity, whereby readers of your blog can leave feedback or comments.

How can ‘blogging’ help my business?

A powerful marketing tool, blogging is fast becoming an essential part of promoting business.

So, here are our top 5 reasons why blogging can benefit your business:

1. It enables you to educate the public about your business, products and services, keeping your customers well informed of news, company activity and whatever you wish to shout about!

2. A blog gives readers an intimate glimpse into a ‘behind the scenes’ element of your business and can feel like a very personal flow of manageable bite-sized chunks of information.

3. A blog is ever moving, regularly updated with new material and easily accessible.

4. Updating your blog regularly produces new content for your website (which google loves!), helping your ranking. It can easily be posted on social networks as soon as it is published.

5. A blog can be used as an archive of valuable information about your business, with search engines able to pick up your posts, allowing accessibility to a much wider audience.

  • Jo Spencer heads up the Lake District branch of GAP PR and Marketing Ltd with colleague Polly Winder. Together, they help local businesses decide on the right marketing strategy for them – www.gapgb.com