SWEDISH clothing and equipment brand Fjallraven has opened a new store in Ambleside.

Fjallraven has enjoyed considerable growth in the UK, combining durable and functional products with Scandinavian design.

The new store follows Fjallraven’s first dedicated store that opened in Manchester last year.

Alexy Butler, owner of The Mountain Factor, which owns and operates the store, said: “It’s great news for Ambleside that a global outdoor brand like Fjallraven has chosen the town as its second UK location and we’re confident that the shop will be popular with both visitors and locals.”