A NEW location has been revealed as a destination for the Taste Cumbria food festival.

The gastronomic event will be heading to Kirkby Lonsdale over the weekend April 14 to 16.

It will be in addition to the Taste Cumbria calendar of festivals, which already take place in Ulverston and Cockermouth, bringing many thousands of visitors to the towns every year.

Taste Cumbria showcases food and drink in Cumbria and more than 40 producers will be selling their wares at Kirkby Lonsdale. Some of the county’s best chefs will be demonstrating their talents, with special areas set aside for the youngest visitors to get involved.

Plans are also being made to get local businesses involved to offer tastings, special offers and more fun activities to everyone who comes to town.

Sarah Ross, Kirkby Lonsdale’s tourism and town manager, said: “We are delighted to welcome the Taste Cumbria team for the first time to Kirkby Lonsdale. We are building on the amazing success of our 2016 Christmas Market and capitalising on all the very positive national and regional coverage our town has received in recent months.

"Being finalists in the Great British High Street competition really boosted our appeal to many who had not visited the Lune Valley previously and we hope to tempt them back again this Easter.”

Andrew Wildsmith, the owner of Hipping Hall, which is sponsoring the event, said: “We are exceptionally pleased to be supporting such a high profile event in Kirkby Lonsdale, one that will rightly recognise the truly amazing produce available in this unique corner of the North of England. It is an event that we hope will grow from strength to strength and put the area firmly on the foodie map.’’

More details of the Kirkby Lonsdale will be revealed in the coming weeks – visit www.tastecumbria.com or follow Taste Cumbria on Facebook and Twitter. Food and drink businesses who would like a trade stand can call 01228 612000 or email carrie.buchanan@cnmedia.co.uk for information.