THE north west's power network has launched a campaign to save £2.6 million in energy costs.

Between now and Christmas, Electricity North West will be urging people across Lancashire to switch their electrical appliances off standby to save energy and money.

The power operator have also developed an energy persona test which asks participants a series of multiple choice questions linked to their energy usage to establish what kind of energy user they are.

Paul Bircham, Commercial Strategy and Support Director at Electricity North West, comments: “It’s vital we start to change our behaviour towards energy consumption.

"Making small changes to our energy use as well as embracing renewable energy will reduce the need for costly new infrastructure and ensure future capacity and affordability."