Bookings rise at holiday parks

12:00pm Monday 5th May 2008

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ONE of the Lake District's biggest holiday parks companies says tourism businesses can survive the so-called credit crunch because people are refusing to cut back on their breaks.

South Lakeland Parks - which runs four sites in Cumbria and attracts some 68,000 holidaymakers to the county every year - says advance bookings are "significantly up" on previous years and have bucked the financial slow down.

The company said people now regarded holidays as an essential household spend rather than a luxury item and that, unlike in financial crises of the past, tourism businesses did not have to go into a slump.

The company runs three five-star parks in the Lake District and believes the other arm of its business - selling exclusive timber holiday lodges and static caravans in the Lakes - may also overcome what it describes as a nervous property market.

For the full story, get the Gazette (May 2, 2008)