This image is of the Rushbearing Festival at Ambleside which normally occurs on the first Saturday in July and originates from the tradition of replacing the rushes on the earth floors of churches.
This procession looks like it is just passing the Golden Rule Hotel.
If you have any information about the date of this image reference 2002.7.319 or the people who are in it, contact jarnold@lakeland-arts.org.uk. The entire collection can be viewed at www.lakeland-museum.org.uk/ hardman.
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