Much is being quoted in the press about developing further tourism to the Lake District and, in particular, encouraging overseas tourists away from London to visit the Lake District.
Yet when Premier Inn wishes to provide a well-accepted international standard of accommodation for existing and future tourists, we hear howls and screams of opposition from Ambleside residents and businesses.
Its a simple fact - either accept increased tourism and the financial benefits it brings to all the local economy, or stop complaining and accept change.
Peter Gaukroger
Kendal
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