11:03am Thursday 7th February 2008
By News Release
The Gulf Porsche 917 sportscar, famous for race victories at circuits across Europe, is certainly not the car you would expect to see when stopping for a quick fill-up at your local petrol station. But that's exactly what visitors to Levens forecourt and car dealership, P.V. Dobson & Sons, are being treated to this week.
"It's certainly turning a lot of heads," says General Manager Chris Hammond. "The Porsche is in the showroom which is directly in view of the forecourt pumps, so you can't miss it. The timing is great as we're also launching the new Jaguar XF on Thursday 7th February, and with our other display cars and smart new Gulf branding people will have a lot to look at if they come down in the next few days."
P.V. Dobson & Sons have owned the site since 1979, which includes dealerships for Jaguar, Volvo and Mazda. The forecourt was supplied by Texaco for a decade before changing to Gulf in January. "We were attracted to the brand profile that Gulf offers," explains Chris, "and being primarily a provider to the village community it was important to us to work with a fuel supplier that understands local markets and can provide the support that we need in the increasingly competitive forecourt business. Gulf's strong racing heritage was also a deciding factor because it complements the other aspects of our business very well, particularly Jaguar."
"We're proud to be one of only a few remaining forecourts with pump attendants and the locals come to us for the personal and friendly service they receive. Having the Porsche 917 here gives them something extra special to come and fill up for!"
The Gulf Porsche 917, in the distinctive powder blue and orange racing colours that won at Le Mans, is on display at P.V. Dobson & Sons from 4th - 10th February, with the official Jaguar XF launch taking place on Thursday 7th February.
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