TOURISM bosses in Cumbria will come together tomorrow (March 9) to discuss the key issues facing the county's £2.62 billion industry.

The impact of Brexit, tourism apprenticeships, and caravanning and camping trends will all be on the agenda at the meeting of Cumbria Tourism's commercial members' meeting at Armathwaite Hall in Bassenthwaite.


As the county’s official destination marketing organisation, Cumbria Tourism represents 2,400 member businesses and holds regular meetings around the county to network and discuss topical issues, insights and marketing opportunities for the industry.

The event will begin with guest speaker Kurt Janson, who is director of the Tourism Alliance and will be discussing the implications of Brexit and other current legislation for tourism-related businesses.

Attendees will also hear from the out-going national chairman of the British Holiday & Home Parks Association, Henry Wild, who will give an update on the camping and caravan sector. Meanwhile, enterprise and innovation lead at the University of Cumbria, Paul Armstrong, will talk about the new Apprenticeship Levy coming into force for UK employers.

There will also be an update on Cumbria Tourism’s recent and planned activity led by managing director Ian Stephens alongside head of marketing and sales, Rachel Tyson.