University students create artwork for a new range of beers

Eden Brewery, in Penrith, is running its Eden Student Design Project for a second time, in partnership with the Westmorland Family.

In January, the brewery’s managing director Jason Hill briefed design students at the university’s Brampton Road campus on the requirements for the packaging for a limited edition range of fruit beers. Buyers and designers from Westmorland helped to shape the retail brief and give insight into how to make products stand out in a crowded market.

Students worked on a design brief for 440ml cans of fruit beer, with designs from second year graphic design student Sam Mallard, 26, from Carlisle, chosen for use with the final products.

Eden Brewery was so taken with another design concept by Jemma Ainsworth that they are using her designs for another range of beers. The range will be on sale at Tebay Services, The Rheged Centre near Penrith and Gloucester Services on the M5

Mr Hill said: “The brewery has been doing extremely well and growing nicely over the last few years. This is obviously great news for us, but it’s also really important that as we grow we work with people in the area to make sure they feel some of the benefit as well.

“This could be all our great local suppliers or, as in this case, youngsters looking to get some really valuable experience before starting their careers. It was really tough deciding which of the students’ designs to go with, because there were so many imaginative and striking designs on offer.”

Designers Lucien Xavier and Helena Davies, from Westmorland, briefed students and helped to choose the final designs.

Lucien said: “We wanted the design to be creative and unique in a market that is known for its individuality and flair. The students did a great job with the brief, working hard to produce fantastic and professional designs that stand out on the shelves.”