A STORE in South Lakeland will be attempting a Guinness World Record attempt as a way to commemorate the 100th anniversary of the ending of First World War hostilities.

Taking place in their shop at Windermere, three members of staff from Lakeland Ltd - Stella Wilson, Zoey Halliwell and Jane Nicholson - will aim to do a 30-hour consecutive bake.

The baking will start at 9am on Friday November 9 and will finish at 5pm the following day.

Store manager Robin Moffat said: "The Guinness World Record attempt will be extremely challenging for our three colleagues and we are looking forward to all our customers and community really getting behind Stella, Jane and Zoey."

The bakers will endeavour to make at least 7,000 cupcakes whilst trying to beat the current baking record of 25 hours.

All the cupcakes made will be sold with all the proceeds going to The Royal British Legion.

Mr Moffat said: "It’s wonderful that we can work alongside the Royal British Legion in its centenary year and the money raised from the sale of these cakes is going to such a worthy cause."

Other stores around the country will also be baking in-store and will sell the cupcakes to the same cause.

In celebrating the Guinness World Record Attempt, the Windermere store and café will be open to its customers all the way through the challenge, day and night.


There will be a drive-in cinema and customers will be able to buy the freshly-baked cupcakes while browsing the shop and watching their creation.

The cinema is free to attend, just make sure to book in advance via the Windermere store as places are limited.