THE SALES and Marketing Director of Windermere Lake Cruises has been voted on to the Board of Directors at one of the country’s most well known trade associations.

Jennifer Cormack is one of three new directors to join UK Inbound after six nominees were considered ahead of a members’ vote, the results of which were announced on December 10 at the Winter General Meeting.

The body, which marked its 40th anniversary last year, represents the interests of the UK’s inbound tourism and works to ensure the sector is recognised as one of the country’s leading economic and employment drivers.

In addition, UK Inbound lobbies the government on vital issues that affect the tourism industry on behalf of its 400 and more member businesses, which includes Windermere Lake Cruises.

Ms Cormack, who will assume office at the close of the Annual General Meeting on Wednesday February 6 said: “It’s such a privilege and an honour to be voted on to the UK Inbound board of directors."

She added: “It’s great to be given the opportunity to represent northern destinations and I’ll be using the position as best I can to keep the Lake District prominently in the board’s mind as we work together to raise the profile of inbound tourism and highlight its importance to the UK economy.”

Since joining Windermere Lake Cruises in 2014, Ms Cormack has participated in seven overseas sales missions to Hong Kong, Japan, South Korea and China.

She is also a director of Cumbria Tourism and is Chair of the Lake District China Forum.