Q: I recently joined a dating website. I was contacted by a lovely man and we now email every day, although we haven’t met in person yet.

We had arranged to go for a meal, but then he cancelled because he needs to concentrate on fundraising for medication for his daughter.

He’s asked me to contribute but I’m unsure because I’ve only known him a short time.

A: You’re right to be cautious. Unfortunately dating sites are increasingly being targeted by unscrupulous people.

It can be difficult to accept that someone you’ve developed feelings for is trying to swindle you. But scammers are highly skilled at using emotional triggers to persuade people to part with money.

A reluctance to call, Skype or meet you could be a red flag that this is a scam.

Other things to look out for include profile information not matching what he tells you, expressing strong emotions in a short period of time, moving the conversation away from the dating site to private email or messaging, and asking lots of personal questions - but giving away very little in return.

Trust your instincts and if in any doubt, don’t part with your money.

Free, confidential advice and help is available from South Lakes Citizens Advice on any aspect of debt, consumer problems, benefits, housing, employment or any other problems. We have various outlets across South Lakeland and can also give advice over the phone – telephone 03444 111 444 for an appointment and help, 015394 46464 for debt and on-going inquiries. Please note the opening hours at Windermere have been reduced, but contact details remain the same.