One of the Lake District's most popular tourist attractions is planning to join thousands of other exhibitors at a major international trade show in London.

Windermere Lake Cruises will be among almost 5000 exhibitors at the World Travel Market from November 4.

It will be giving people information about its fleet of vessels, the lake and surrounding attractions and accommodation providers.

It will also use the event to showcase the attraction’s new 300 seat vessel, ‘MV Swift’, which is due to be launched onto the lake in mid-2020.

It will be joined by representatives from The Lake District World Heritage Site and Windermere Jetty Museum of Boats, Steam and Stories on stand UKI220, named 'Windermere, The English Lake District'.

WTM London will take place at London’s Excel venue, adjacent to the city’s Royal Victoria Dock and London City Airport and is expected to attract more than 50,000 people.

This is expected to include 3000 members of the international media, bloggers, influencers and journalists from consumer press around the world.

Windermere Lake Cruises’ sales and marketing director Jennifer Cormack said: “This event is one of the most important ‘must-attend’ trade shows of its kind here in the UK.

"It offers destinations like Windermere one of the greatest opportunities of the year to really shout about what we have to offer international visitors; and in-turn, share information about the area’s attractions, accommodation providers and experiences. For businesses with a common goal, collaborative working is more important than ever.

“As in previous years, our stand has four main partners, including group marketing manager at English Lakes Hotels, Colin Fox, who’s played a key part in making this trip to London happen.

"The team from Windermere Jetty, along with representatives of the Lake District’s World Heritage Site status application team are also exhibiting with us.

"Windermere Lake Cruises provides important connectivity between Low Wood Bay and Waterhead hotels, along with Windermere Jetty.

“We also work closely with the Lakeland Motor Museum, which is one of the north’s best-loved heritage attractions, having gone from strength to strength since the 1970’s.

"We now offer special new package deals and itineraries which incorporate all four businesses.

"This synergy sends a very clear message that we understand how we are stronger when we work together.”

WTM London is just one of a flurry of key networking events taking place for Windermere Lake Cruises in November, with Jennifer also attending the Chinese Tourism Leaders’ Dinner in London on November 3 and speaking at the Family Attraction Expo 2019 in Birmingham on November 7.

Meanwhile, a delegation from the English Lake District China Forum will be travelling to the Beijing Embassy on November 22 before a VisitBritain sales mission to the city of Xi’an, where Lake District businesses will have more than 80 one-to-one meetings. A small delegation will then stay on and carry out office visits and presentations in cities throughout China.