An award-winning photographer is to open a new gallery with his focus on the advertising world.

David Stewart’s Paid Content exhibition launches the White Elephant Gallery in its new Euston Road location in Morecambe on February 8.

Lancaster-born David, a winner of the prestigious Taylor Wessing Photographic Portrait Prize, has chosen the setting of an advertising agency as the subject for Paid Content.

It’s an environment he knows well, having worked in it for almost 40 years.

His documentary photographs explore the changing face of workplace culture and the growth of “large, faceless corporations and globalisation.”

“It is the people and culture I see around me every day that influence my work,” said David. “There is nothing stranger than what I see in real life which is why my photographs appear slightly surreal.”

David’s association with the White Elephant contemporary art gallery began last year when his Fogeys exhibition attracted almost a thousand people at its previous Arndale Centre location.

His career began photographing punk bands and also colourful characters on Morecambe Promenade.

After graduating from Blackpool and The Fylde College, David moved to London in 1981 where he rapidly established himself as one of the UK’s most highly accomplished photographers.

Paid Content, which is also available as a book, runs until March 21 at the White Elephant Gallery from Thursday-Saturday, 10am-4pm. Admission free.