Booths has introduced a new scheme throughout all of its stores to help people with hidden disabilities.

The sunflower lanyard scheme will help those with a number of hidden disabilities, such as autism, dementia and visual or hearing impairments.

Customers can opt to wear a lanyard as a discreet signal to store colleagues that they may need additional support when shopping.

The scheme will also enable Booths to support those individuals that may not be able to socially distance or follow some hygiene guidelines, such as wearing face coverings.

The hidden disabilities lanyard, which is also called the ‘sunflower lanyard’ because of its appearance- a strip of green with a pattern of yellow sunflowers, will be available to collect for free and can be reused by customers for future visits to Booths stores or on outings where the scheme is recognised.

Nigel Murray, COO at Booths, said “It’s vitally important to support customers who might find shopping a challenging experience at the moment. The sunflower lanyard will enable our colleagues to identify and give additional help to customers requiring extra assistance. Booths are keen to support everyone in our stores and give them the warm welcome and service they deserve.”