THE new chief executive of Barrow AFC has revealed his plans to take the town’s football club from strength to strength off the pitch.

Newly appointed CEO Levi Gill said a number of plans were in the works as he revealed his commercial hopes for the club.

Mr Gill said he was working on how to traverse the club’s rise into the football league for the first time in nearly 50 years as well as how to deal with the impact of the coronavirus crisis.

Describing his plans and his new role for the club in interview on Barrow AFC’s Youtube channel, he said: “I would describe it as the off-field operations, particularly commercially, such as the club shop, match day operations and engagement with the fans.

“The plans in the short term will focus on the range of stock in the club shop and looking at expanding the catering offering, particularly down in the new fan zone.

“In the long term it’s going to be a process. We are all learning as we go.”

He said CCTV was due to be installed at the Holker Street ground and work we be done on the turnstiles coming in.

Mr Gill also said he wanted to create a ‘decent atmosphere' in the fan zone at the side of the ground by installing screens and a sound system.

On the coronavirus crisis he said: “What we don’t talk about enough is the impact of Covid.

“There are a lot of unique processes that will have to be put in place to get fans back in the ground, which is one of our real immediate priorities.

“It would be a shame for this historic season not to be seen in the early parts.

Other plans include introducing a club email account for fans to offer feedback.

“I want it to feel like the club belongs to us all,” he said.

“They ultimately are guys who come to the bar, who buy the shirts.

“Then we can be sustainable and successful if we all play our part.

Mr Gill served as the Bluebirds Trust’s representative on the club’s board since March 2019. He steps down as director of the trust, which represents fans of the club.