A North West-based brewing company has this week launched a special beer to celebrate the arrival of Windermere Lake Cruises’ brand new boat, ‘MV Swift’.

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‘Swift Bitter’ has been created using a new recipe by The Northern Monkey Brewing Company, and is available now at Boaters Bar at Bowness.

Founded in 2016 by Ryan Bailey and Liam Convey, the company has enjoyed success both locally and nationally, having won several awards including a SIBA National Silver award in the dark beers category, and boasts two CAMRA accolades.

Ryan said: “The aims and ambitions of the Northern Monkey Brew Company remain the same as the day we first started, which is to make great beer and take enormous pride in representing our Northern heritage. Windermere Lake Cruises fits perfectly with our love and respect for all things northern, and we’re really excited to be launching ‘Swift Bitter’, inspired by the launch of MV Swift.”

Sales and Marketing Director of Windermere Lake Cruises, Jennifer Cormack said: “We’re really excited by the launch of Swift Bitter and delighted that MV Swift was the inspiration of this new beer. It was created by Ryan and his team and launched at the Boaters Bar in Bowness to celebrate our fantastic investment for the future, and the traditionally-crafted ale perfectly reflects our own traditional roots.”

Vice Chair of Cumbria Tourism Dan Visser adds: “This is another great example of very different businesses inspiring others to come up with something new and exciting. Windermere Lake Cruises has always set a great example by collaborating with other businesses and I certainly welcome this latest example of how one business is inspiring another, which has never been as important as it is right now.”

The handover of MV Swift from DAMEN shipbuilders to Windermere Lake Cruises is scheduled to take place in mid-October.