A COMPANY has pledged to donate funds from its Black Friday sales to Cumbria Wildlife Trust.

Inov-8, the outdoor running gear suppliers, are donating five per cent of all Green Friday purchases this year to Cumbria Wildlife Trust, for their carbon reduction projects.

Green Friday is a campaign that encourages people to ensure that their purchases at this time of year will benefit the environment.

Michael Price, chief operating officer for inov-8 said: “We need to get a grip on climate change together. The stark truth is there is no Planet B, only Planet A, so we must all play our part to protect it.

"We’re delighted to be teaming up with Cumbria Wildlife Trust and hope a successful Green Friday sales period will result in us making a significant donation in support of their fantastic work.”

Michelle Waller, senior development officer for Cumbria Wildlife Trust said: “It’s great news that inov-8 are supporting Cumbria Wildlife Trust.

"Not only will they help us plant trees but also to continue restoring fantastic peatlands like at Foulshaw Moss Nature Reserve.

"Bogs like this are our best weapon against climate change because they capture and lock away CO2, so that it doesn’t leak back into the atmosphere. Healthy peatlands are the UK’s largest carbon store – they store 28.5 million tonnes of CO2 in the Lake District alone!

"The income from inov-8 customers’ Green Friday purchases will help us to maintain peatlands, like at Foulshaw Moss, in a healthy condition, in order to keep the carbon locked away.”

Green Friday is on Friday 27 November, but the inov-8 campaign runs for two weeks, from November 20. Find out more at https://www.inov-8.com/black-friday